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Google Business Profile

For a restaurant, the profile outranks the website. Someone standing three streets away searching for lunch never reaches your homepage — they see a map, three results, and a photo. That listing is the shopfront.

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The category is the ranking

The primary category is the single largest thing you control, and almost every profile picks it carelessly. "Restaurant" competes with every restaurant in the city; "Biryani restaurant" competes with the ones actually serving what the person searched. We pick it from what you sell and what people type, not from what sounds impressive.

What we actually change

Categories and services, opening hours including the ones nobody updated after the last festival, the description, photographs in the sizes Google favours, the questions section seeded with the questions you already answer on the phone every day, and a review request that people finish.

It is measured in calls, not positions

Profile insights report calls, direction requests and website taps. Those are the numbers in the monthly report, because "your position improved" means nothing to somebody counting covers. If the calls do not move, the work was wrong, and we would rather say so.

Where we work

Most of this work is for restaurants, cafes and cloud kitchens across India, where the map pack is the whole battle. It applies anywhere Google Maps does — we run profiles for clients outside India on the same terms.

Asked often

Straight answers

How long before the profile moves in the map pack?

Weeks, not months — which is unusual in search. Categories and completeness are re-evaluated quickly. Reviews take longer because they depend on your customers, not on us.

Do I need a website for this to work?

No. A profile ranks without one, and for a small kitchen it can be the entire online presence. A website helps, and it is the thing that stops Google owning your customer relationship outright.

Is Google Business Profile for restaurants different from other businesses?

The mechanics are identical; the weighting is not. For a restaurant the photographs and the review velocity do far more work than the description, because someone choosing lunch decides from a picture and a star rating in about four seconds. For a service business the categories and service list matter more.

Can you get bad reviews removed?

Only if they breach Google policy — fake, off-topic, or abusive — and we will report those. A genuine bad review is answered, not removed. Anyone promising deletions is either lying or about to get your profile suspended.

Do you work with businesses outside India?

Yes. Google Business Profile works the same way in every market, and we already run search work for clients in India and Oman.

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What would google business profile cost for you?

It depends on what you are running now, so there is no package price to quote. Tell us the shape of it and we will come back with a number.

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